Singer, the renowned distributor of Sony Electronics in Sri Lanka, received accolades as a Strategic Alliance Partner during Sony’s Annual Business Partner Conference (BPC) held in Singapore. This recognition reflects the strong and fruitful partnership between the two entities, highlighting Singer’s commitment to introducing state-of-the-art Sony technology to consumers in Sri Lanka.
Mahesh Wijewardene, Group CEO of Singer Sri Lanka PLC, expressed pride in the company’s achievement at the event. He emphasized Singer’s dedication to providing exceptional value to Sri Lankan consumers by offering cutting-edge Sony products supported by comprehensive warranty coverage and expert after-sales services. Wijewardene emphasized that choosing Sony products from Singer not only means acquiring top-notch technology but also gaining peace of mind through robust support.
Jeremy Heng, Head of Regional Market Development Centre (RMDC) at Sony Southeast Asia, commended Singer’s enduring partnership and its role in delivering advanced technology and unparalleled audio-visual experiences to customers in Sri Lanka. Sony remains committed to enhancing the entertainment landscape in the country, with plans to enrich customers’ lives through innovative products and services.
The BPC also marked the unveiling of Sony’s latest product lineup, featuring next-generation OLED and Mini LED TVs renowned for their picture quality and immersive features. This launch includes innovative home audio systems, party speakers, and sound bars, promising to redefine home entertainment. As Sony’s exclusive distributor since 2014, Singer is well-positioned to introduce these groundbreaking products to Sri Lankan households, offering transformative entertainment experiences in the coming year.