The Commercial Bank of Ceylon has clinched the prestigious title of Sri Lanka’s ‘Most Loved’ Bank brand, reaffirming its stronghold in the country’s financial landscape. Additionally, it secured the second position as the ‘Most Loved’ brand overall in the ‘Service’ sector for 2024, as recognized by the esteemed business magazine LMD. These accolades stem from an online survey conducted by LMD’s research partner, PepperCube Consultants, involving readers from various provinces, including the Western, Southern, Central, North-western, and Northern regions.
Expressing gratitude for this significant recognition, Mr. Hasrath Munasinghe, Deputy General Manager of Retail Banking and Marketing at Commercial Bank, emphasized the bank’s unwavering commitment to exceeding customer expectations and fulfilling obligations to all stakeholders. He credited the accolade to the collective effort of every employee, viewing it as validation of the bank’s customer-centric approach and dedication to service excellence.
The Commercial Bank places paramount importance on customer service excellence, leveraging rigorous scientific research to monitor customer sentiments and promptly address feedback. Through a proactive approach, each business unit implements strategies tailored to meet customer needs, while the bank’s brand development strategy emphasizes inclusive brand communications. Notably, the bank prioritizes active engagement with its audience through dynamic digital marketing campaigns and national-level event sponsorships, fostering meaningful connections beyond mere product promotion.
This customer-centric ethos has not only propelled the Commercial Bank’s brand to become one of the most beloved in the country but has also garnered international recognition. Earlier this year, the bank was honored as the ‘Peoples Private Bank of the Year’ at the Sri Lanka Institute of Marketing (SLIM) – Kantar Peoples Awards. Additionally, it received several other prestigious awards, including the Best Bank in Sri Lanka and Best SME Bank in Sri Lanka, further solidifying its position as a leader in the banking industry.