Cargills Food & Beverages Limited, the company behind the popular KIST brand in Sri Lanka, is launching a new line of exotic sauces called KIST Squeeasy Buddy. This collection, packaged in convenient squeezable bottles, aims to cater to the diverse culinary needs of modern consumers.
Expanding KIST’s Reach
Known for its classic sauces like Tomato, Chilli, and Sweet & Sour, KIST is expanding its product portfolio with “Squeeasy Buddy.” This new line offers a wider variety of options, including:
- Cooking sauces: Oyster Sauce, Soya Sauce, Devilled Sauce, and Kottu Sauce (the first commercially available Kottu Sauce in Sri Lanka)
- Dressings: Salsa sauce (also suitable as a dip)
- Dips: Kottu Sauce and Salsa sauce
- Value-added sauces: BBQ sauce and Kochchi sauce
Affordability and Convenience in Mind
The “Squeeasy Buddy” range prioritizes affordability and ease of use. The familiar favorites, Tomato and Chilli sauces, are now available in the new squeezable format alongside the new exotic options, ensuring convenience without compromising on value.
Island-Wide Availability and Diverse Choices
Packaged in convenient 200g bottles at accessible prices, the “Squeeasy Buddy” collection will be available island-wide through both general and modern trade outlets. This variety ensures customers have a range of options to explore and experiment with diverse culinary flavors.
The launch of “Squeeasy Buddy” demonstrates Cargills’ commitment to providing Sri Lankan consumers with high-quality, convenient, and affordable food products that cater to their evolving preferences and culinary aspirations.