Keells Food Products PLC has unveiled its Elephant House range of sausages to the dynamic culinary scene of Australia through a strategic partnership with Millennium Imports Ltd., a prominent importer and distributor of premium food items.
This collaboration marks a significant milestone for both Elephant House, a beloved Sri Lankan household brand recognized for its superior products and distinctive flavor profiles, and Millennium Imports, as it marks the first-time Elephant House products are manufactured entirely in Australia, with 95% of the raw materials sourced locally.
Established in 1966, Elephant House Food has been synonymous with delighting consumers with its wide array of meat products, encapsulating the essence of Sri Lankan culinary traditions. The iconic Elephant House hot dog, coupled with its delectable mustard sauce, has been a staple in Sri Lankan cuisine for decades. Through this partnership with Millennium Imports, the cherished Elephant House taste will now be accessible to both the Sri Lankan community and the broader Australian market, promising a culinary experience that transcends borders.
Pathum Jayawardena, Director of Millennium Imports, expressed enthusiasm about the launch, highlighting that Elephant House sausages embody not just products but a celebration of heritage, tradition, and culinary excellence. He expressed excitement about introducing these exquisite flavors to the Australian market and hinted at plans to expand their offerings with new varieties in the near future.
Elephant House has long been revered as a symbol of Sri Lankan culinary excellence, offering premium products characterized by their legendary, original, indulgent, and premium qualities. With an unwavering commitment to preserving its original recipe since inception, Elephant House has garnered a loyal following across generations.
Viranga Wickramaratne, Chief Executive Officer of Keells Food Products PLC, emphasized that the partnership with Millennium Imports signifies a significant step in their quest to share the taste of Sri Lanka with the global market. He expressed confidence that Elephant House sausages will resonate with Australian consumers, delivering an authentic taste experience that reflects the essence of the revered brand.
To mark the debut of Elephant House Sausages in Australia, a tasting session was held with esteemed guests including Federal Member for Deakin, Shadow Minister for Social Services, National Disability Insurance Scheme, Housing, and Homelessness Michael Sukkar MP, Federal Member for La Trobe, Shadow Minister for Multicultural Affairs, Community Safety, and Migrant Services Jason Wood MP, and Sri Lankan Consul General in Melbourne Sandith Samarasinghe, further highlighting the significance of this culinary venture.