HSBC Sri Lanka has been named Best Consumer Digital Bank in the country for the fourth consecutive year by Global Finance in the 2024 World’s Best Consumer Digital Bank Awards in the Asia-Pacific region. This prestigious recognition follows HSBC’s recent accolade as Sri Lanka’s Best International Bank for 2024 by Euromoney.
In addition to winning the top honor, HSBC excelled in four sub-categories, further cementing its leadership in the digital banking space. For the first time, the bank won the title for Best Mobile Banking App, alongside awards for Best User Experience (UX) Design, Best Information Security and Fraud Management, and Best Integrated Consumer Banking Site.
These achievements highlight HSBC’s dedication to innovation and its focus on delivering simplified digital solutions that meet the evolving needs of its customers. Through continuous investment in technology, customer-centric strategies, and a strong emphasis on security, HSBC has set new benchmarks in digital banking.
James Rebert, Head of Wealth & Personal Banking at HSBC Sri Lanka, expressed his gratitude for the recognition, stating, “The recognition from Global Finance is a testament to our commitment to driving digital transformation and delivering for our customer needs. A growing number of our retail customers are turning to our digital channels for everyday banking due to the security and convenience they provide. It’s encouraging to see many of them actively using our mobile banking app for their transactions. The award titles for our digital banking efforts are an inspiration to continue pushing the boundaries of what’s possible in digital banking.”
HSBC’s consistent recognition in the digital banking sector underscores its leading position in Sri Lanka’s financial landscape and its commitment to setting new standards in innovation, security, and user experience.