Interface Tourism, a prominent marketing and communications agency specializing in the tourism sector, has unveiled a pioneering wellness campaign aimed at promoting Sri Lanka to the French and German markets.
Commissioned by the European Union Delegation with the backing of the Sri Lanka Tourism Promotion Bureau, this initiative forms a crucial part of Sri Lanka’s strategic endeavor to establish itself as a premier wellness destination in Asia.
The agency is rolling out a two-month digital campaign to showcase Sri Lanka as the foremost wellness destination in Asia, capitalizing on the growing global wellness tourism market. The campaign highlights Sri Lanka’s unparalleled wellness offerings, including authentic Ayurveda, Yoga, meditation, Pancha Karma, and Hela Wedakama, set against the backdrop of the country’s rich biodiversity.
Central to the campaign are thirty influencers from France and Germany, embarking on immersive journeys across Sri Lanka to share their wellness experiences on various social media platforms, thereby bringing to life the authentic and captivating aspects of their travels.
In addition to the influencer-driven content, the campaign features a meticulously crafted digital media strategy encompassing engaging video content, an active social media presence, and targeted display advertising. A multilingual microsite further enhances the campaign, serving as a comprehensive resource of information and experiences related to Sri Lanka’s wellness offerings.
The campaign kicked off on February 15th with the arrival of six German influencers in Sri Lanka. They are poised to explore the country’s diverse landscapes, vibrant culture, and extensive wellness services. Their adventures will be documented and shared on platforms such as Instagram and TikTok, offering audiences worldwide a glimpse into their enriching journeys.
Chalaka Gajabahu, Chairman of the Sri Lanka Tourism Promotion Bureau, remarked, “This collaborative effort with the European Union in promoting the wellness tourism segment through this campaign will undoubtedly bolster Sri Lanka’s tourism stakeholders in tapping into a lucrative market with immense potential, particularly from European countries.” He further expressed gratitude to the European Union, Interface Tourism, and the local industry for their contributions towards the success of the campaign.
The launch of this groundbreaking wellness campaign underscores Sri Lanka’s commitment to showcasing its diverse offerings and attracting discerning travelers seeking immersive wellness experiences amidst the country’s breathtaking natural beauty and cultural heritage.