In a strategic move to revitalize and expand its international tourism footprint, the Sri Lanka Tourism Promotion Bureau (SLTPB) has announced plans to roll out a global tourism campaign. The initiative aims to spotlight the island’s unique cultural heritage, natural beauty, and vibrant hospitality sector, positioning Sri Lanka as a top travel destination in the post-pandemic world.
According to officials, the campaign will include digital marketing activations, partnerships with international influencers, and immersive promotional events across key global markets. With a focus on experiential travel, the campaign is designed to attract a diverse range of tourists—from adventure seekers and wellness travelers to heritage enthusiasts.
The SLTPB’s initiative is part of a broader strategy to boost foreign arrivals, support local tourism businesses, and contribute to the country’s economic recovery.