During the ‘Salalihini Wasanthaya’ festivities in Nuwara Eliya, Sri Lanka Insurance Life (SLICLL) orchestrated an exclusive seasonal promotion, organized by the Sales and Activation Teams. From April 16th to April 21st, attendees were treated to a range of captivating activities tailored for both children and adults, aimed at fostering a deeper connection with the SLIC Life brand. This strategic initiative aimed to not only engage the local community but also drew in a significant number of visitors, capitalizing on the influx of tourists during the Sinhala and Tamil New Year season.
The bustling atmosphere of Nuwara Eliya during this festive period provided an opportune platform for SLIC Life to amplify brand awareness and promote lifelong security and well-being. Beyond merely targeting the local community, the event’s reach extended to visitors from across the country, underscoring SLIC Life’s commitment to reaching diverse audiences and establishing a lasting presence in key regions. Through interactive engagement and brand activation efforts, SLICLL sought to solidify its position as a trusted provider of life insurance solutions, resonating with individuals seeking financial security and peace of mind.
