Sri Lanka’s apparel industry is making waves as a globally renowned hub for quality and innovative fashion manufacturing, embracing fully vertically integrated solutions that keep it at the forefront of retail fashion trends and quick replenishment capabilities. As a preferred production base for iconic global fashion brands, Sri Lanka has long held a competitive edge due to its commitment to ethical and sustainable practices, setting it apart from regional counterparts.
According to Brandix Apparel Ltd. Director and CEO, Rajiv Malalasekera, the industry’s dedication to quality, sustainable practices, and responsiveness to evolving trends has been a game-changer. “Our customer-focused approach and solutions-driven mindset, especially in product development, has redefined how we operate,” he noted. Emphasizing Brandix’s adoption of digitally automated solutions and its impact on efficiency across the value chain, Malalasekera highlighted how these innovations have positioned Sri Lanka as a leading apparel manufacturing base in the Asia-Pacific region. The country anticipates nearly $5 billion in apparel exports this year, underscoring its economic significance.
Setting New Standards in Product Design and Development
The industry’s emphasis on new product design and innovation continues to strengthen, with Brandix integrating its research and development resources locally and across its global network in Europe, the U.S., and Asia. “Our ambition is to transform Sri Lanka from a reliable supply hub into a centre of excellence in global product design and development,” Malalasekera explained, adding that the skills developed in collaboration with international brands further enhance the sector’s global competitiveness.
A Commitment to Sustainability and Worker Welfare
The Sri Lankan apparel sector is also a global leader in sustainable production. Brandix’s facility in Batticaloa was accredited as the world’s first Net-Zero Carbon manufacturing plant in 2019, with seven other facilities following suit. Many manufacturers also adhere to the Global Organic Textile Standard (GOTS), reinforcing a commitment to responsible sourcing and worker welfare. “Sustainability in Sri Lanka’s apparel industry is more than a claim; it’s embedded in every aspect of our value chain,” Malalasekera affirmed.
Strategic Focus on Vertical Integration
Vertical integration, from yarn to fabric, is a hallmark of Brandix’s operations and a significant advantage for Sri Lanka’s apparel industry. “This approach reduces lead times, ensures raw material availability, and helps the industry manage inventory efficiently,” Malalasekera remarked. The focus on integration has enabled Sri Lanka to attract prominent global brands like Victoria’s Secret, Uniqlo, and Calvin Klein.
Expanding Global Reach
Over the last 20 years, Brandix has expanded its operations to India, Bangladesh, Haiti, and Cambodia, creating a global workforce of over 50,000 employees. “Our international investments allow us to provide agile, duty-free solutions and optimize earnings, which strengthens our partnerships with global brands,” Malalasekera added.
As Sri Lanka’s apparel sector continues to innovate and prioritize responsible practices, the industry is well-prepared to maintain its competitive edge. “Our reputation as a responsible global partner, along with our agility and dedication to innovation, sets us apart,” Malalasekera said, adding that these qualities will help the Sri Lankan apparel industry stay ahead in an ever-evolving fashion landscape.