Zesta Tea, a flagship brand of Sunshine Consumer Lanka, has launched an exciting new campaign called ‘My Zesta Story,’ inviting tea enthusiasts across Sri Lanka to craft their own commercial for the brand.
Participants can submit their creative ideas in various formats, including videos, audio recordings, scripts, storyboards, and animations. The top entry will be awarded a grand prize of Rs. 1 million, while the next four best submissions will each receive consolation prizes of Rs. 250,000. The winning idea will also be produced and aired on television, providing a significant platform for Sri Lankan creativity.
Anuruddha Aluvihare, CEO of Sunshine Consumer Lanka, expressed enthusiasm about the campaign, stating, “We are excited to invite our dedicated consumers to share their creative visions and contribute to our brand’s ongoing legacy. This campaign celebrates our rich heritage while looking forward to an innovative future inspired by the passion of Sri Lankan tea lovers.”