Dr. Ruchitha Perera CIM Board re-election highlights global recognition of Sri Lankan marketing leadership. His continued role reflects sustained confidence in his governance expertise and contribution to strategic development at the Chartered Institute of Marketing.
Dr. Ruchitha Perera continues CIM leadership role through 2028 term
Dr. Ruchitha Perera CIM Board re-election marks a significant milestone for Sri Lankan representation in global marketing governance. The Chartered Institute of Marketing (CIM), United Kingdom, has re-elected Dr. Ruchitha Perera as Honorary Co-Vice Chair of its Board of Directors, extending his leadership term until April 2028.
The re-election was formally ratified during a board meeting held at CIM headquarters in Moor Hall, United Kingdom. The decision reflects strong institutional confidence in Dr. Perera’s contributions to governance, strategic direction, and professional development within one of the world’s leading marketing bodies.
Dr. Perera first joined the CIM Board of Directors in December 2022 and later assumed the position of Honorary Co-Vice Chair in April 2024. His re-appointment signals continuity in leadership at a time when the global marketing industry is rapidly evolving due to digital transformation, artificial intelligence adoption, and shifting consumer engagement models.
With over 30 years of professional experience, Dr. Perera is widely recognised for his expertise in marketing strategy, corporate innovation, and organisational development. Throughout his career, he has played a vital role in strengthening marketing education and advancing professional standards across multiple industries.
Beyond corporate leadership, Dr. Perera has established a strong presence in academia and professional mentoring. He actively mentors entrepreneurs and emerging business leaders, helping them build sustainable marketing strategies and scalable business models. His involvement in education includes delivering lectures on marketing qualifications and facilitating international master’s and doctoral programmes.
His academic and training work focuses on key future-oriented disciplines such as financial sustainability, digital transformation, artificial intelligence integration, and value creation strategies. These areas have become increasingly relevant as organisations worldwide adapt to technology-driven market environments and evolving customer expectations.
Currently, Dr. Perera serves as Executive Director of The Family Planning Association of Sri Lanka (FPA), where he leads large-scale strategic initiatives focused on advancing Sexual and Reproductive Health, Rights and Justice (SRHRJ). Under his leadership, the organisation continues to expand its healthcare outreach and community engagement programs.
His responsibilities at FPA include overseeing medical service delivery, policy advocacy, and social enterprise development initiatives. Dr. Perera also plays a key role in strengthening comprehensive sexuality education programmes aimed at improving awareness, accessibility, and equitable service delivery across diverse communities in Sri Lanka.
Industry observers note that his appointment to senior leadership within CIM reinforces Sri Lanka’s growing presence in global professional and academic networks. CIM is widely regarded as one of the most influential professional bodies in marketing, providing certification, professional development, and industry research to marketing practitioners across numerous countries.
Leadership continuity at CIM is considered particularly important as the marketing profession continues to adapt to global technological disruption. Artificial intelligence-driven analytics, digital customer experience management, and data-centric marketing strategies are transforming how organisations engage with consumers and deliver value propositions.
Dr. Perera’s expertise in innovation and digital strategy positions him as a valuable contributor to CIM’s future initiatives. His leadership is expected to support the institute’s efforts to enhance professional training frameworks, strengthen global industry partnerships, and ensure marketing professionals remain equipped to manage evolving business challenges.
His involvement in mentoring and academic programme facilitation also aligns with CIM’s mission to nurture the next generation of marketing professionals. By promoting knowledge transfer and capacity building, his work contributes to developing leadership capabilities within both corporate and academic environments.
The re-election also highlights the increasing recognition of Sri Lankan professionals in global leadership roles across multiple sectors. Analysts note that such appointments enhance international professional visibility and create opportunities for knowledge exchange, collaboration, and innovation between global institutions and regional industries.
As the marketing industry continues to undergo transformation driven by technology, sustainability priorities, and changing consumer behaviour, leadership roles within professional bodies such as CIM are becoming increasingly influential. The continuation of Dr. Perera’s role is expected to support strategic policymaking, professional education, and global marketing advancement.
The Dr. Ruchitha Perera CIM Board re-election therefore represents not only personal professional recognition but also a broader acknowledgement of Sri Lanka’s contribution to global marketing thought leadership and institutional governance.