HUTCH has secured three major honours at Dragons of Sri Lanka 2026, strengthening its position as a telecommunications brand combining technology, creativity and customer insight to deliver impactful marketing campaigns.
HUTCH earns Gold, Black Dragon and Silver for technology-led creative campaigns
HUTCH has earned a Gold Award, a Black Dragon and a Silver Award at Dragons of Sri Lanka 2026, marking a strong showing for the telecommunications brand at one of the region’s prominent celebrations of marketing communications and advertising excellence.
The three accolades recognise campaigns developed in partnership with TBWA\Sri Lanka and highlight HUTCH’s growing ability to combine creative thinking with technology-driven solutions and distinctive brand storytelling. Notably, HUTCH was the only telecommunications brand honoured at this year’s ceremony.
The standout recognition came through the Gold Award for Best Use of Artificial Intelligence for “The Roaming Hack”, a campaign developed around HUTCH’s roaming proposition. The campaign also received a Black Dragon in another award category, giving the initiative a double recognition for its creative and strategic execution.
“The Roaming Hack” demonstrates how artificial intelligence can be applied beyond conventional marketing automation to rethink customer experiences. By incorporating AI into the campaign concept, HUTCH sought to address the realities of roaming and create a more engaging proposition for customers.
The recognition is significant as businesses across industries increasingly explore how AI can move from an experimental technology into practical customer-facing applications. For HUTCH, the award provides recognition for using the technology as part of a broader creative strategy rather than treating AI as an isolated digital feature.
The second campaign to receive recognition was “HUTCH Pissuwak Ma Thamai”, which secured a Silver Award for Best Product Launch. The campaign supported the launch of the HUTCH 15 Apps product and was recognised for combining distinctive creative storytelling with a clearly defined product proposition.
The Silver Award reflects the importance of creative communication when introducing products in an increasingly competitive telecommunications market. With consumers exposed to a constant stream of digital and traditional advertising, brands need to establish a clear proposition while developing campaigns capable of attracting attention and remaining memorable.
For HUTCH, the three awards collectively demonstrate a broader approach to marketing in which technology, creativity and customer understanding work together. Rather than relying on a single communication channel or conventional advertising formula, the recognised campaigns show an emphasis on developing ideas around specific customer needs and behaviours.
The results at Dragons of Sri Lanka 2026 also underline the role of agency collaboration in translating brand objectives into creative campaigns. TBWA\Sri Lanka partnered with HUTCH on all three winning entries, combining the telecommunications company’s understanding of its customers and products with the agency’s creative and strategic capabilities.
The telecommunications industry has been undergoing a significant shift in how brands engage consumers. Connectivity is increasingly complemented by digital services, applications, data-driven personalisation and technology-led experiences. This environment is creating greater scope for telecom companies to differentiate themselves through the quality of their customer engagement as much as through their core connectivity offerings.
Against this backdrop, HUTCH’s performance at the awards reflects the company’s continued interest in using data and technology to strengthen decision-making across its operations. The company’s growing focus on AI indicates an effort to extract value from emerging technologies not only in customer-facing campaigns but also across wider business functions.
The awards also provide an indication of how creative marketing is evolving in Sri Lanka. Campaigns built around new technologies are increasingly being assessed not simply on novelty, but on whether they solve a problem, strengthen a product proposition or create a meaningful connection with audiences.
HUTCH’s triple recognition brings those elements together. “The Roaming Hack” demonstrates the potential of AI-led creativity in addressing a customer experience, while “HUTCH Pissuwak Ma Thamai” shows how strong storytelling can support the launch of a telecommunications product.
For the brand, the achievement represents more than a collection of awards. It strengthens HUTCH’s positioning as a telecom company willing to experiment with technology while maintaining a strong emphasis on creative communication and customer relevance.
As businesses continue to explore the commercial potential of artificial intelligence, the recognition received by HUTCH suggests that successful adoption will increasingly depend on how effectively technology is connected to genuine customer needs. The company’s performance at Dragons of Sri Lanka 2026 offers a notable example of that approach, combining innovation and creative execution to build campaigns designed to resonate with diverse audiences.