CEAT Kelani recognised the achievements of its nationwide dealer network at the Partner Excellence Awards 2026, celebrating outstanding performance and reaffirming its commitment to innovation, collaboration and long-term growth across Sri Lanka’s tyre industry.
CEAT Kelani honours dealer network with Autobahn 3.0 Partner Excellence Awards 2026
Held under the theme ‘Autobahn 3.0’, the annual awards ceremony highlighted the company’s strategic focus on advanced mobility solutions, superior product performance and internationally recognised quality standards while honouring the partners who continue to drive its market success.
Inspired by Germany’s renowned Autobahn highway system, the event’s theme reflected the precision, control and reliability associated with CEAT’s German-engineered passenger car radial tyres. It also symbolised the company’s continued evolution towards next-generation tyre technology across multiple product categories.
The celebration brought together 125 of the company’s leading dealers, 16 growth dealers, seven two- and three-wheeler distributors, two international partners and members of CEAT Kelani’s sales, marketing and export teams. The gathering served as both a recognition of outstanding achievements and a platform to strengthen relationships across the company’s nationwide distribution network.
Addressing the event, CEAT Kelani Chairman Chanaka de Silva acknowledged the resilience demonstrated by dealers during a year marked by economic uncertainty and changing market conditions.
“We all know the past year brought its fair share of unpredictable weather and global chaos. Yet, every time a customer walked into your shops looking for safety, reliability and honest advice, you supported CEAT. You are the ones who build trust in our name day in and day out. Our growth over this past year has been a direct result of your hard work and your dedication,” he said.
The Partner Excellence Awards recognised outstanding achievements across several categories, rewarding dealers that consistently delivered exceptional customer service, sales performance and brand representation.
Abdeen Tyre Service in Akkaraipattu was named the recipient of the prestigious CEAT Best Dealer Award 2025/26, recognising its overall excellence and contribution to the company’s performance during the year.
U & H Wheel Service (Pvt) Ltd., Colombo 2, secured the position of first runner-up, while Sandeew Auto Enterprises Pvt Ltd., Colombo 14, was named second runner-up in the overall dealer rankings.
Additional category awards highlighted excellence across specialised product segments. Sandeew Auto Enterprises Pvt Ltd. received the award for the Radial Category, demonstrating strong performance in one of the company’s most competitive tyre segments.
Meanwhile, U & H Wheel Service (Pvt) Ltd. strengthened its reputation by winning both the Truck and Light Truck category awards, reflecting its leadership in serving Sri Lanka’s commercial vehicle market.
The annual awards programme underscores CEAT Kelani’s continued investment in building a high-performing partner network capable of delivering quality products and reliable customer service across the country. The company views its dealers as a vital part of its long-term growth strategy, recognising that strong retail partnerships play an essential role in maintaining customer confidence and expanding market reach.
Beyond recognising individual achievements, the event also reinforced the importance of collaboration between the company and its Tyre dealers. By fostering strong partnerships, CEAT Kelani aims to enhance customer experiences while supporting innovation and business growth throughout its distribution network.
The Autobahn 3.0 theme further reflected the company’s commitment to continuous improvement through advanced engineering, premium product quality and evolving mobility solutions that meet the changing needs of Sri Lankan motorists.
As the automotive industry continues to evolve, CEAT Kelani remains focused on strengthening its dealer relationships, introducing innovative tyre technologies and maintaining high standards across every aspect of its operations.
Through initiatives such as the Partner Excellence Awards, CEAT Kelani continues to recognise the dedication of its business partners while encouraging excellence throughout its nationwide network. The event not only celebrated the achievements of top-performing dealers but also reaffirmed the company’s shared vision of delivering safer, more reliable mobility solutions for customers across Sri Lanka.