The newly appointed leadership of Sri Lanka Tourism has set ambitious goals to attract 4 million visitors and generate $8.5 billion in revenue by 2030. These targets were revealed at the World Tourism Day 2024 event held at Cinnamon Grand, where Sri Lanka Institute of Tourism and Hotel Management (SLITHM) and Sri Lanka Convention Bureau
Sri Lanka Tourism is gearing up for a grand showcase at the World Travel Market (WTM) 2024 in London, reflecting the country’s renewed commitment to becoming a top travel destination. The event will see the largest-ever trade delegation from Sri Lanka, with over 100 travel agencies, tour operators, and hoteliers participating, marking a significant moment
Sri Lanka’s tourism industry faces significant challenges due to a fragmented tour guide sector, threatening the country’s ability to meet its target of attracting five million visitors by 2030. A recent study by the Sri Lanka Tourism Development Authority (SLTDA) found that 23% of the country’s 6,347 tour guides are operating without proper licenses, highlighting
Officials from Sri Lanka’s tourism industry recently confirmed that the sector is on a strong upward trajectory, with more than 1.16 million visitors arriving in the country so far this year. If current trends continue, Sri Lanka could surpass its benchmark year of 2018. Tourism Ministry Secretary Somarathne Vidanapathirana expressed optimism about the sector’s recovery,