DMASL and LIA continue collaboration to elevate Sri Lankan creativity on global stage, reinforcing efforts to connect local talent with international opportunities, industry recognition, and world-class mentorship programmes.
DMASL and LIA continue collaboration to elevate Sri Lankan creativity on global stage through mentorship and recognition
The renewed partnership between the Digital Marketing Association of Sri Lanka (DMASL) and the London International Awards (LIA) aims to further strengthen Sri Lanka’s position within the global creative ecosystem while opening new pathways for professionals across advertising, marketing, design, and digital communications.
Building on the success of their collaboration in 2025, the two organisations have reaffirmed their commitment to fostering creative excellence and supporting the growth of the Sri Lankan creative industry through greater access to global platforms, industry expertise, and international benchmarks.
Established in 1986, the London International Awards is widely regarded as one of the world’s most prestigious creative award platforms. It is among only five global award shows included in the WARC Creative 100, recognising excellence across multiple disciplines including advertising, digital innovation, design, production, technology, branded communications, and creative storytelling.
Through the continued partnership, Sri Lankan agencies, brands, creators, and independent professionals will gain access to opportunities that extend beyond traditional award recognition. The initiative is designed to help bridge local talent with the international creative community, allowing participants to benchmark their work against global standards while showcasing Sri Lankan creativity on an international stage.
DMASL has encouraged agencies, marketing teams, brands, creators, and independent professionals across the country to submit their best work for consideration at the London International Awards. Industry leaders believe that participation in internationally recognised competitions provides valuable exposure while helping raise creative standards across the local industry.
One of the most anticipated elements of the partnership is the return of Creative LIAisons, LIA’s exclusive mentorship programme aimed at nurturing emerging talent. The programme offers participants direct access to globally respected industry leaders through personalised coaching sessions, professional guidance, and one-on-one mentorship opportunities.
The initiative proved highly successful for Sri Lankan participants in 2025, with young professionals Oken Sila and Amshini Herath benefiting from the programme’s unique learning experience. Under the renewed collaboration, Sri Lankan emerging talent will once again have the opportunity to be nominated through DMASL to participate in Creative LIAisons, gaining valuable insights from some of the industry’s most accomplished creative minds.
Commenting on the continued partnership, DMASL President Arjun Jeger highlighted the broader value of the collaboration beyond awards and recognition.
He noted that the partnership reflects DMASL’s ongoing commitment to creating global opportunities for Sri Lanka’s creative community by providing access to mentorship, learning, and international standards that help local professionals compete more effectively on the world stage.
LIA Creative LIAisons Director Laurissa Levy also welcomed the continuation of the partnership, emphasising the importance of global recognition in elevating both individual careers and the overall profile of the Sri Lankan creative industry. She encouraged agencies, brands, creators, and independent professionals to submit their strongest work and take advantage of the international exposure offered through LIA.
In addition to mentorship and recognition opportunities, the partnership delivers practical benefits for local participants. Sri Lankan entrants will receive a special 35 percent entry discount for the 2026 awards season, making participation more accessible for organisations and individuals seeking to gain international visibility.
Industry observers note that collaborations of this nature are becoming increasingly important as Sri Lanka’s digital marketing, advertising, and creative sectors continue to evolve. Access to international networks, knowledge sharing, and exposure to global best practices can play a significant role in accelerating industry development and inspiring innovation.
The announcement that DMASL and LIA continue collaboration to elevate Sri Lankan creativity on global stage reflects a shared vision of nurturing talent, encouraging creative ambition, and creating meaningful opportunities for Sri Lankan professionals. As the country’s creative economy continues to expand, initiatives such as Creative LIAisons and international recognition platforms are expected to play an important role in shaping the next generation of industry leaders.
By strengthening links between local talent and the global creative community, the partnership aims to ensure that Sri Lankan creativity continues to gain recognition, influence, and opportunities well beyond national borders.