Says Dilmah Chairman
Sri Lanka is uniquely positioned to capitalize on Asia’s burgeoning $5 trillion green market, according to Dilmah Tea Chairman Dilhan Fernando. With global consumers increasingly prioritizing sustainability and Western companies struggling to meet these demands, Sri Lanka stands to benefit from the substantial ESG (Environmental, Social, and Governance) funds available globally.
Fernando emphasized that green growth, compliance, adaptation, and mitigation are essential for international business success. He pointed out that there is an estimated $3-4 trillion in ESG funding that Sri Lanka could tap into. “Asia’s $5 trillion green market is a critical opportunity for Sri Lanka. We are legally positioned to access these funds,” Fernando stated during a panel discussion at the CMA Conference this week.
He highlighted that younger generations, including Generations X and Alpha, who make up over 50% of the global consumer market, are increasingly aware of their consumption choices. Sri Lanka, with its rich biodiversity, cultural heritage, and transparent industries, is well-placed to align with these global consumer expectations.
Fernando identified Sri Lanka’s agricultural exports, renewable energy, niche manufacturing, and sustainable tourism as key areas where green technology investments could provide a competitive edge. “While entering this market involves risks, Sri Lanka can approach it flexibly and practically. Investing in green agricultural technologies will enable us to harness green growth opportunities and position ourselves for future profitability,” he noted.
He concluded that pursuing green growth and nature-positive strategies is essential for Sri Lanka to manage costs and develop profitable industries in the long term.