Sri Lanka sets a US$4 billion tourism revenue goal for 2026, aiming to rebound after missing last year’s US$5 billion target. Deputy Tourism Minister Ruwan Ranasinghe highlighted plans to attract 3 million visitors and high-spend travelers.
Tourism ministry aims for 3 million arrivals and strong foreign exchange earnings
Sri Lanka is aiming to generate US$4 billion in foreign exchange revenue from tourism this year, signaling a strong push to revive the sector after missing the ambitious US$5 billion target in 2025. Deputy Tourism Minister Ruwan Ranasinghe outlined the nation’s strategy during a media briefing in Colombo, emphasizing both visitor numbers and revenue growth.
“Our number is 3 million arrivals for the year, and we are looking at US$4 billion plus in revenue,” Ranasinghe said. Achieving this target would represent a 30 percent increase from the 2.3 million tourist arrivals recorded in 2025, reflecting the country’s commitment to strengthening its tourism sector.
Sri Lanka tourism plans to showcase its diverse landscapes to visitors, ranging from long stretches of pristine beaches to lush highlands and mountainous regions. UNESCO World Heritage Sites and culturally rich destinations are also central to the country’s strategy, aimed at attracting international travelers who seek both natural beauty and heritage experiences.
At its peak in 2018, tourism contributed 4.9 percent to Sri Lanka’s gross domestic product, demonstrating the sector’s significance to the national economy. In 2026, authorities are focusing on attracting high-spend tourists to maximize foreign exchange earnings and ensure the US$4 billion revenue goal is attainable. This includes targeted marketing, luxury and boutique tourism offerings, and improved infrastructure to enhance the visitor experience.
Tourism officials have emphasized the importance of quality over quantity, aiming to cultivate a visitor base that can provide sustainable revenue growth while promoting Sri Lanka’s cultural and natural assets. Strategic campaigns are planned to highlight unique experiences, from eco-tourism adventures in highland regions to heritage tours and coastal leisure activities.
The government’s 2026 tourism target aligns with broader economic objectives, positioning tourism as a key driver of foreign exchange inflows and job creation. By focusing on high-value arrivals and improved service standards, Sri Lanka seeks to rebound from last year’s shortfall and strengthen its reputation as a premium travel destination in the South Asian region.
As the year progresses, the tourism ministry will closely monitor arrivals, spending patterns, and market trends to ensure the US$4 billion revenue target remains on track. This renewed focus underscores Sri Lanka’s determination to solidify tourism’s role in the country’s post-pandemic economic recovery and long-term growth strategy.