Sri Lanka recently participated in the Arabian Travel Market (ATM) held in Dubai, UAE, joining a global gathering of industry professionals. The event, which ran for three days and drew over 46,000 attendees from 160 countries, provided a platform for networking and showcasing Sri Lanka’s tourism offerings. Among the notable figures representing Sri Lanka at the event were Tourism Minister Harin Fernando, Ambassador to the UAE Udaya Indrarathne, and Consul General of Sri Lanka in Dubai Alexi Gunasekera.
Key stakeholders from Sri Lanka’s tourism sector, including Sri Lanka Tourism Promotion Bureau Chairman Chalaka Gajabahu, Emirates Sri Lanka’s Chandana de Silva, Classic Travels CEO Shiham Imamudeen, and Manager Business Development Sheham Shuaib, were also present at the event. Their participation underscored Sri Lanka’s commitment to promoting its tourism industry and attracting visitors from diverse international markets.
The presence of Sri Lanka at the ATM reflects the country’s efforts to rejuvenate its tourism sector following disruptions caused by the COVID-19 pandemic. By engaging with industry professionals and showcasing its unique attractions, Sri Lanka aims to position itself as a premier travel destination in the region. Collaborative efforts between government bodies, tourism stakeholders, and international partners are instrumental in driving the recovery and growth of Sri Lanka’s tourism industry.
As global travel gradually resumes, events like the Arabian Travel Market serve as vital platforms for countries to highlight their tourism potential and forge partnerships with industry players. Sri Lanka’s participation in the ATM signals its proactive approach in capitalizing on opportunities to showcase its cultural heritage, natural beauty, and hospitality to a global audience. With concerted efforts and strategic initiatives, Sri Lanka is poised to emerge as a sought-after destination for travelers seeking enriching experiences and memorable journeys.
