Hela Apparel Holdings Partners with Reebok to Enhance Outerwear Offerings in UK and Europe
Hela Apparel Holdings PLC, the publicly-listed fashion conglomerate headquartered in Sri Lanka, has announced an exclusive long-term partnership with Authentic Brands Group to design, manufacture, and sell Reebok-branded outerwear across the UK and Europe. This collaboration marks a significant milestone in expanding the Hela Group’s offering to the fashion industry by fusing its design, manufacturing,