Business

Brandix: A Sri Lankan Apparel Leader Empowering Women

Brandix, a leading Sri Lankan apparel solutions provider, stands out for its commitment to empowering women throughout their organization. With women making up 80% of their workforce, Brandix leads by example, translating policies into tangible actions.

Their dedication is recognized globally. Brandix holds the distinction of being the largest employer of women in India and the first Sri Lankan private sector entity to partner with the United Nations program on Gender-based Violence and Women in Leadership. Furthermore, they were named a leading achiever in the UN Women’s Empowerment Principles (WEP) Gender Gap Analysis survey.

This recognition stems from Brandix’s comprehensive approach to gender equality. The WEP survey highlighted their well-developed and implemented policies across various areas, including talent management with robust measurement and reporting. They received top marks in Professional Development & Promotions, Health, Safety & Hygiene, and Access to Quality Health Services. Brandix also scored highly in Non-discrimination & Equal Opportunity, CSR initiatives supporting gender equality, Recruitment practices, and actions against violence and harassment.

Founded on the belief that gender equality is both a responsibility and a strategic advantage, Brandix actively promotes a work environment that is safe, diverse, and inclusive. Their commitment is evident in their strong female leadership and their “RISING Together” strategy focused on Inclusion, Diversity, Equity, and Acceleration (IDEA). This strategy emphasizes gender equity, respectful workplaces, and generational diversity.

Brandix’s initiatives go beyond policy. They offer customized training programs at all levels, partnered programs with clients, and a robust mental well-being structure with on-site counselors. These efforts create an environment where employees feel supported and empowered to excel.

Gender equity is a core value at Brandix. Women have strong representation in leadership development programs, and the “RISE for HER” mentoring initiative provides career development support, networking opportunities, and resources to foster a healthy work-life balance. In 2023 alone, Brandix invested in 7,960 training hours for women, with a significant portion going to leadership development. Additionally, over 9,000 women benefited from the PACE (Personal Advancement and Career Enhancement) program offered in collaboration with clients.

Brandix’s dedication to empowering women makes them a true leader in the Sri Lankan apparel industry. Their commitment to creating a safe, supportive, and equitable work environment for women paves the way for a brighter future for all.