Sri Lanka SMEs are gaining new export capabilities through a collaborative training program by the International Finance Corporation (IFC), the European Union (EU), and the Export Development Board (EDB). The initiative focuses on branding, quality, and global market readiness.
Sri Lanka SMEs enhance export readiness through IFC, EU program
In a significant step toward strengthening the country’s export competitiveness, 25 Sri Lanka SMEs participated in an intensive training program on branding, quality compliance, and export documentation. The session, organized jointly by the Export Development Board (EDB), the International Finance Corporation (IFC) — a member of the World Bank Group — and the European Union (EU), forms part of a broader effort to enhance the capacity and global reach of local businesses.
The event, titled ExpoScaleUp Knowledge Sharing Session for Batch 2 SMEs, was conducted under the EU’s regional initiative ‘Accelerating Climate Smart and Inclusive Infrastructure in South Asia (ACSIIS)’, which promotes sustainable economic growth through innovation and inclusivity. This training aimed to equip small and medium-sized enterprises (SMEs) with the skills and insights needed to compete effectively in international markets while adhering to global standards.
According to the EDB, the program was designed to improve the export readiness and competitiveness of participating SMEs, each currently developing an export marketing plan with guidance from an international consultant from the Netherlands, alongside EDB officers. The focus was on translating theoretical knowledge into actionable strategies that can directly influence export success.
Participants received practical guidance on multiple aspects of export business management and market development, ranging from branding and storytelling to digital transformation. The session emphasized the role of strong brand narratives and effective packaging in building global market presence for Sri Lankan products.
“The hands-on knowledge shared during this session plays a vital role in equipping Sri Lankan SMEs with the tools and confidence required to compete successfully in global markets,” the EDB said in a statement, highlighting the value of real-world insights and mentorship in the program’s approach.
The training covered a broad array of topics critical to export excellence. These included Branding and Storytelling, Export Packaging and Labeling for Global Markets, Use of Digital Technology and Artificial Intelligence in Export Businesses, Sustainability and Climate Resilience, Corporate Social Responsibility (CSR), International Standards and Certifications, Export Financing and International Payment Options, as well as Export Documentation and Market Entry Prerequisites.
Sessions were conducted by seasoned industry professionals drawn from both the public and private sectors, ensuring participants benefited from diverse perspectives and practical expertise. Trainers emphasized the growing importance of aligning business practices with sustainability principles and digital innovation, both increasingly essential for access to premium global markets.
Organizers also underscored the importance of collaboration among public agencies, private enterprises, and international partners. “This session underscores the importance of collaborative partnerships and continued support from development partners such as the EU and IFC,” the EDB noted, adding that such cooperation fosters resilience and innovation across the SME sector.
By bridging the knowledge gap and promoting international best practices, the IFC and EU initiative aims to position Sri Lanka SMEs as credible, competitive exporters capable of meeting global demand while maintaining sustainable operations. This aligns closely with Sri Lanka’s long-term economic vision of diversifying exports and enhancing the contribution of SMEs to national growth.
The ExpoScaleUp initiative continues to serve as a vital platform connecting Sri Lankan SMEs with global buyers, trade networks, and funding opportunities. It not only provides access to knowledge but also encourages entrepreneurship that embraces innovation, climate-conscious business models, and digital integration.
As Sri Lanka works to strengthen its export base, programs like these play a crucial role in transforming local enterprises into globally recognized brands. The combination of technical training, international mentorship, and cross-sector collaboration ensures that Sri Lanka’s SME community is well-equipped to thrive in an increasingly competitive global economy.