New Anthoney’s 100 percent antibiotic-free poultry producer is redefining food safety standards in Sri Lanka by maintaining a production system that eliminates antibiotic use at every stage of the poultry supply chain.
New Anthoney’s sets a new benchmark with verified antibiotic-free poultry production
At a time when consumers are increasingly demanding greater transparency about how their food is produced, New Anthoney’s Farms has positioned itself as the country’s only poultry producer operating under a fully verified zero-antibiotic production model. While terms such as “natural” and “farm-raised” are commonly used across the poultry industry, New Anthoney’s says its commitment goes beyond marketing claims and is supported by independent scientific verification.
The company’s approach comes against the backdrop of growing concerns about nutrition and food quality in Sri Lanka. According to the World Food Programme, nearly one-third of children under the age of five are malnourished, while more than 40 percent of women aged between 18 and 60 are overweight or obese due to poor dietary diversity and limited access to nutritious food.
In response to these challenges, New Anthoney’s has adopted a production philosophy centered on food safety, nutritional value, and animal welfare. The company states that antibiotics are not used at any point in the production process, including feed preparation, rearing, or growth management. As a result, every bird produced within its supply chain is raised entirely without antibiotics.
What distinguishes the company from competitors is the independent verification process supporting this claim. New Anthoney’s has entered into a formal Memorandum of Understanding with the University of Peradeniya to continuously assess and verify its antibiotic-free production standards.
The testing and verification process is conducted by the Faculty of Veterinary Medicine and Animal Science, which houses the only ISO/IEC 17025-accredited laboratory within Sri Lanka’s university system. Through ongoing laboratory analysis and monitoring, the partnership provides scientific validation of the company’s production practices.
Beyond antibiotic-free production, New Anthoney’s has invested heavily in infrastructure designed to strengthen food safety throughout the supply chain. The company operates biosecure farming facilities supported by veterinary oversight, comprehensive traceability systems, and quality-control procedures that monitor every stage from farm to final product.
Chicken remains one of the most affordable and accessible sources of high-quality protein available to Sri Lankan households. It provides all essential amino acids required for human growth and development, making it an important component of balanced nutrition, particularly for children and young adults.
Company officials argue that producing poultry without antibiotics demonstrates how the food sector can contribute to improving national nutrition outcomes while maintaining high standards of safety and quality.
The company has also focused on improving convenience for consumers through a range of kitchen-ready poultry products. Traditional chicken preparation often requires considerable time and effort, particularly for busy urban households. By offering pre-cut and portion-controlled products, New Anthoney’s aims to simplify meal preparation while maintaining freshness and hygiene standards.
Another key pillar of the company’s operations is animal welfare. While much of the poultry industry focuses primarily on maximizing production volumes, New Anthoney’s says bird welfare is integrated into every aspect of its production process.
Birds are raised under carefully managed conditions with appropriate stocking densities, adequate ventilation, and natural growth timelines. The company avoids practices that artificially accelerate growth or compromise welfare standards in pursuit of higher output.
Transport and handling procedures are also managed under strict welfare protocols designed to minimize stress before processing. Industry research has shown that bird welfare directly affects meat quality, making welfare standards an important component of overall product quality.
According to the company, these investments result in healthier birds and ultimately higher-quality poultry products for consumers. While maintaining such standards requires additional operational costs, New Anthoney’s views the investment as essential to delivering a premium product aligned with evolving consumer expectations.
As awareness of nutrition, food safety, and sustainable production continues to grow, New Anthoney’s Farms is positioning itself as a leader within Sri Lanka’s poultry industry. Through its verified antibiotic-free production model, emphasis on bird welfare, and commitment to scientific transparency, the company is seeking to establish a higher benchmark for poultry production in the country.
With increasing attention being placed on the quality and safety of food consumed by Sri Lankan families, New Anthoney’s believes that responsible production practices can play a meaningful role in supporting both public health and the future development of the poultry industry.