Dialog Finance PLC has launched Genie Business, a comprehensive fintech platform designed to empower Sri Lanka’s Micro, Small, and Medium Enterprises (MSMEs). This innovative platform aims to revolutionize the business landscape for MSMEs by providing them with the tools they need to thrive in the digital age.
The launch event, held at the Dialog Axiata PLC Head Office, brought together key figures like Dr. Nandalal Weerasinghe, Governor of the Central Bank of Sri Lanka, and Mr. Supun Weerasinghe, Director and Group Chief Executive Officer of Dialog Axiata PLC. It culminated in a ceremonial Tap-to-Pay transaction, showcasing the platform’s user-friendly direct card acceptance solution.
Genie Business goes beyond just facilitating transactions. Its advanced features offer a one-stop shop for MSME needs. From Tap-to-Pay and Payment Links to E-stores, Internet Payment Gateways, and QR codes, it empowers businesses to accept payments seamlessly across various digital channels. This empowers them to tap into a wider customer base through e-commerce and social media platforms. Recognizing the financial constraints faced by MSMEs, Genie Business further extends a helping hand by offering digital lending options, fueling their business growth.
“Genie Business is more than a platform,” said Mrs. Renuka Fernando, Chairperson of Dialog Finance PLC & Group Chief Digital Services Officer at Dialog Axiata PLC. “It’s our commitment to making a real difference for Sri Lankan MSMEs. We believe it can be a catalyst for change, enabling them to digitize and scale their operations. With Genie Business, we are building long-term relationships and paving the way for a future where every MSME can flourish.”
The launch of Genie Business embodies Dialog’s vision of “The Future Today.” By equipping MSMEs with cutting-edge fintech solutions, Dialog is leading the charge towards a digitally empowered Sri Lanka, ensuring that no business is left behind in this transformative era.