Sri Lanka WTM 2025 began today in London, where Sri Lanka Tourism officially opened its national pavilion to showcase the country’s rich heritage, warm hospitality and growing focus on sustainable tourism.
Sri Lanka WTM 2025 highlights heritage, hospitality and sustainable tourism
Sri Lanka WTM 2025 marked a significant presence at the World Travel Market in London as the country unveiled its national showcase at ExCeL London. Positioned at Stand N11-220 within the Asia section, the Sri Lanka pavilion drew interest from global travel industry professionals, tour operators and media representatives. The event aimed to promote Sri Lanka as a leading sustainable travel destination in South Asia while reinforcing its cultural identity and natural attractions.
Officials emphasized that Sri Lanka WTM 2025 is part of a broader strategy to strengthen international tourism partnerships, expand market outreach and encourage long-stay, high-value travelers. With an emphasis on sustainability, the pavilion presented eco-friendly travel initiatives, responsible tourism practices and efforts to preserve cultural and environmental assets.
The opening ceremony attracted a wide audience, including international delegates, business partners and tourism stakeholders. Representatives highlighted Sri Lanka WTM 2025 as an opportunity to showcase the nation’s hospitality industry, ranging from heritage tourism and wildlife experiences to coastal retreats and wellness travel.
Sri Lanka’s participation at the event aligns with its goal to rebuild global confidence in its tourism sector following recent economic challenges. Exhibitors from Sri Lanka engaged in meetings, travel trade discussions and promotional campaigns to enhance destination visibility and secure future bookings. The pavilion also served as a platform for local hoteliers, travel agencies and tourism boards to collaborate with foreign partners.
By actively promoting its unique identity and environmental responsibility, Sri Lanka WTM 2025 positions the country as a dynamic and promising destination for global travelers. The showcase reflects a national commitment to innovation, cultural pride and sustainable growth in tourism.