Infinix unveils NOTE 60 Series with first-ever AI Matrix Display, Snapdragon as the smartphone brand introduced its latest device lineup in Sri Lanka during a high-profile launch event focused on innovation, performance, and intelligent user experiences.
Infinix unveils NOTE 60 Series with Snapdragon-powered innovation
Held in Colombo, the event showcased Infinix’s continued investment in the Sri Lankan market while highlighting the brand’s strategy of targeting digitally connected youth consumers through advanced mobile technology and immersive design. The launch was organised under the campaign philosophy “Take Note, Take Lead,” reflecting the company’s focus on productivity, creativity, and next-generation connectivity.
The event attracted media representatives, technology enthusiasts, influencers, and industry stakeholders who gathered to witness the unveiling of the new Infinix NOTE 60 Series. A key highlight of the launch was the introduction of the device’s AI Matrix Display, described by the company as an intelligent interactive interface capable of delivering personalised notifications, dynamic visual interactions, and contextual user engagement.
Guests attending the launch were given hands-on access to the devices at a dedicated experience zone, where they explored the AI-driven features, Snapdragon-powered 5G performance, and the device’s design aesthetics inspired by high-performance automotive styling.
According to the company, the AI Matrix Display is designed to improve everyday smartphone interactions by integrating visual cues and adaptive features into the user experience. The interface aims to create a more intuitive relationship between users and their devices, particularly for multitasking, communication, and entertainment functions.
The launch event also blended technology with entertainment, featuring a live musical performance by Yuki Navaratne and a dance showcase by the Infinity Band. The performances contributed to the energetic atmosphere surrounding the product reveal and reinforced the youth-focused positioning of the NOTE 60 Series.
Speaking at the event, Infinix Sri Lanka CEO Muhammad Shahzeb Ather stated that the company sees Sri Lanka as an important market for digital innovation and mobile connectivity.
“The NOTE 60 Series reflects our vision for Sri Lanka, a more connected, more empowered generation. With 5G and AI-driven experiences, we are enabling users to move faster, create freely, and lead in a rapidly evolving digital world,” he said.
The launch also marked Infinix’s first collaboration with Qualcomm Technologies
, bringing Snapdragon-powered processing capabilities to the NOTE 60 Series. Company representatives described the partnership as a milestone intended to improve speed, efficiency, and mobile performance for users seeking advanced smartphone experiences.
Qualcomm Technologies Senior Vice President of Product Management Chenwei Yen said the partnership reflects a shared commitment to pushing the boundaries of mobile innovation.
“The collaboration between Infinix and Qualcomm Technologies marks a historic first, bringing together two innovation-driven leaders to redefine mobile performance,” he noted during the launch event.
Infinix also highlighted collaborations aimed at strengthening the entertainment and design aspects of the device. Through its SOUND BY JBL partnership, the company introduced enhanced audio capabilities intended to deliver immersive sound experiences for users consuming digital media and gaming content.
Cyrus Legg stated that the collaboration aims to expand access to high-quality mobile audio experiences globally while supporting innovation in smartphone entertainment features.
Meanwhile, the NOTE 60 Series also features design input influenced by the iconic Italian design house Pininfarina
. According to company officials, the device’s premium appearance and performance-oriented styling were inspired by high-performance automotive aesthetics.
Fabio Calorio said the collaboration focused on integrating elegance, innovation, and functionality into the device’s overall design language.
Beyond its design and AI-focused features, the NOTE 60 Series introduces upgraded connectivity and performance capabilities aimed at users seeking seamless multitasking, gaming, and content creation experiences. The Snapdragon chipset and 5G support are expected to position the device competitively within Sri Lanka’s mid-to-premium smartphone segment.
Industry observers note that smartphone brands are increasingly differentiating products through AI-powered interfaces, immersive entertainment features, and premium design partnerships as consumer expectations continue to evolve. The introduction of the NOTE 60 Series reflects broader global trends toward integrating artificial intelligence more deeply into mobile ecosystems.
The launch event concluded with strong interest from attendees, as Infinix reaffirmed its commitment to expanding innovation-led smartphone experiences in Sri Lanka. The company announced that the NOTE 60 Series is now available across retail outlets and online platforms nationwide.
With the introduction of the latest devices, Infinix unveils NOTE 60 Series with first-ever AI Matrix Display, Snapdragon while further strengthening its position within Sri Lanka’s growing technology and consumer electronics market.