People’s Bank launches “People’s Remittance – Kalin Avurudu Vaasi Draw 2026’’, offering incentives to encourage foreign remittance inflows while rewarding customers ahead of the Sinhala and Tamil New Year season.
People’s Bank launches People’s Remittance – Kalin Avurudu Vaasi Draw 2026 with rewards
People’s Bank announced that customers receiving foreign remittances through its People’s Remittance service will be eligible to win a range of prizes under the promotional draw, which runs until March 31, 2026. The initiative is designed to recognise the contribution of Sri Lankan migrant workers while promoting formal remittance channels.
Under the scheme, account holders who receive workers’ remittances between January 1 and March 31, 2026 will qualify for the “People’s Remittance – Kalin Avurudu Vaasi Draw 2026.” A total of 50 winners will be selected, each receiving gift packs valued at Rs. 25,000, containing essential household goods and other items in line with festive needs.
The People’s Bank launches “People’s Remittance – Kalin Avurudu Vaasi Draw 2026’’ initiative comes as Sri Lanka continues to prioritise the strengthening of foreign currency inflows. Worker remittances remain a key source of foreign exchange for the country, playing a vital role in supporting economic stability and household incomes.
In addition to the main draw, customers using People’s Remittance services will also be eligible for weekly cash prizes under the “People’s Remittance Vaasi Kotiyai 2026” programme. Each week, selected participants will have the chance to win cash rewards worth Rs. 100,000, further enhancing the appeal of formal remittance channels.
The bank also highlighted its ongoing “Dolosmahe Vaasi Chakraya” programme, which offers customers multiple opportunities to win prizes on a monthly basis. These initiatives collectively aim to build customer engagement while reinforcing the importance of secure and regulated remittance flows.
Industry observers note that initiatives such as the People’s Bank launches “People’s Remittance – Kalin Avurudu Vaasi Draw 2026’’ campaign are aligned with broader national efforts to increase inward remittances through formal banking systems. Encouraging the use of official channels helps improve transparency, strengthen financial sector stability, and support the country’s balance of payments.
For many Sri Lankan households, remittances from overseas workers are a primary source of income, funding daily expenses, education, healthcare, and housing. By offering incentives and rewards, banks aim to not only attract more remittance inflows but also provide recognition to migrant workers for their contribution to the national economy.
People’s Bank stated that the promotion is also intended to celebrate the upcoming Sinhala and Tamil New Year, a period traditionally associated with increased spending and economic activity. The gift packs provided through the draw are expected to support families during the festive season.
The foreign remittances Sri Lanka sector has seen fluctuations in recent years due to global economic conditions, exchange rate movements, and shifts in migration patterns. However, policymakers and financial institutions continue to emphasise the importance of maintaining steady inflows through formal channels.
By integrating promotional campaigns with financial services, banks are seeking to enhance customer loyalty and improve service uptake. Digital remittance platforms and streamlined processes have further contributed to making it easier for customers to receive funds securely and efficiently.
The People’s Bank launches “People’s Remittance – Kalin Avurudu Vaasi Draw 2026’’ programme also reflects a broader strategy within the banking sector to leverage seasonal campaigns to drive engagement. Such initiatives are particularly effective during festive periods when financial activity tends to increase.
Looking ahead, sustained efforts to promote formal remittance channels will remain critical for Sri Lanka’s economic resilience. With foreign exchange earnings playing a central role in macroeconomic stability, initiatives that encourage inflows while supporting consumers are expected to continue.